This whole thing began with the idea of butterflies. Their amazing transformation from caterpillar to cocoon to butterfly, it reminds me of the journey we all go through as women.

I appreciate so much how we all go through such different journeys too. It can be a fitness journey, a journey to having a family, to chasing a career, or whatever.

But every butterfly is unique too. None have the exact same patterns or color. Yet they're all so beautiful, each in their own way, just like women.

I have loved butterflies since I was a bub, I used to collect caterpillars and look after them until they flew out of my window, fully formed. I was always mesmerized.

Inspired by this, I wanted to create simplistic, chic, comfortable pieces for every body. I wanted to create a brand that felt warm and friendly and made every woman feel welcome."